Long before the move to Burleigh Heads Queensland, Australia, Courtney Potter always had his mind set to design a top of the line surfboard fin that would rip through waves with MORE SPEED and MORE DRIVE.
As a dedicated surfer, an artist and a former toy designer, he was able to think from multiple perspectives, reflect on his experiences in the past with surfboard fins to come up with new fin design. As a result, with many late nights and early starts in his shed in Western Australia, he was able to discover the 3DFINS.
Dimple Technology™, where it is now recognized as the revolutionized surfboard fin company internationally. Courtney knew his dimple technology discovery had potential, so decided to station himself to start his business in Burleigh Heads, one of Australia’s surfing capital, where he currently continues to evolve and shape his brand.
Don't let your fins hold you back
Featuring Dimple Technology™
Dimple Technology™ was different people understood the concept and gave it a go, leading to 3DFINS amazing entry into the Fin world.
The Dimple Technology™ invention is derived from the golf ball dimple. The dimpled surface both share the same physics behind how air and water flow. Based on hydrodynamics, the dimple surface reduces drag and it improves lift. Now, this concept is all accurate with golf ball physics and is logical in the sport of golf. However, Courtney successfully proved that incorporating that science to his fin design allowed surfers to ride with better control, and with more speed and more drive. Genius!
The Gold Coast has proven to be the prime location for research & development for new and innovative fin designs. Courtney often experiments with his prototypes where he produces fins with various materials to discover a more unique composition. His motivation is to produce fins that are more durable, safe and produced ethnically and sustainably where possible. Most importantly, the prototypes are trialled and tested by his team of exceptional athletes where the fins are put through all kinds of conditions; from 1ft beach breaks to 40ft beasts and monster slabs.
As an innovative science backed surfboard fin brand, Courtney in the beginning faced many challenges. From a design and technological perspective, surfing as a sport is still considered to be one of the most conservative compared to other major sports in the world. When new fin designs are released to the public, it is extremely hard to attract surfers to make change and try new technology. Realising this, Courtney made sure that he spent more time testing, researching and focused on educating 3DFINS technology to guarantee loyal customers. By doing so, the surfing community now recognises the benefits of Courtney’s masterpiece and many are now able to further outrival their rides with more speed and more drive.